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Le comportement multicanal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution ?

  • Ingrid Poncin
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    This paper sums up the appearance of the internet and especially the multi-channel offer on consumer behaviour in Belgium and France. Does the multi-channel offer condition the new behaviour of the buyer or is the multi-channel offer the result of a consumer behaviour modification ? A study realised in French speaking context brings to the fore the importance of including the aims of the consumer and the characteristics of the product. In the end, a thought is initiated on the revolutionary level of this new consumer behaviour.

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    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RPVE_472_0043
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    File URL: http://www.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique-2008-2-page-43.htm
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    Article provided by De Boeck Université in its journal Reflets et perspectives de la vie économique.

    Volume (Year): XLVII (2008)
    Issue (Month): 2 ()
    Pages: 43-51

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    Handle: RePEc:cai:rpvedb:rpve_472_0043
    Contact details of provider: Web page: http://www.cairn.info/revue-reflets-et-perspectives-de-la-vie-economique.htm

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