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Le comportement multicanal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution ?


  • Ingrid Poncin


This paper sums up the appearance of the internet and especially the multi-channel offer on consumer behaviour in Belgium and France. Does the multi-channel offer condition the new behaviour of the buyer or is the multi-channel offer the result of a consumer behaviour modification ? A study realised in French speaking context brings to the fore the importance of including the aims of the consumer and the characteristics of the product. In the end, a thought is initiated on the revolutionary level of this new consumer behaviour.

Suggested Citation

  • Ingrid Poncin, 2008. "Le comportement multicanal du consommateur est-il une simple évolution ou constitue-t-il une véritable révolution ?," Reflets et perspectives de la vie économique, De Boeck Université, vol. 0(2), pages 43-51.
  • Handle: RePEc:cai:rpvedb:rpve_472_0043

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    Cited by:

    1. Raphaëlle Ducret, 2013. "Scénarios futurs de la livraison des colis aux particuliers," Post-Print halshs-00958436, HAL.

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    Internet; Multi-channel; E-commerce;


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