Anomalies et paradoxes des choix alimentaires : et si les carottes n'étaient pas orange ?
New colours of carrots were used in an experimental design. Main anomalies of decision theory (disparity between selling and buying prices, preference reversal phenomenon) are obtained in the case of food decisions. The willingness to pay is a consistent measure of the buying behaviour of the consumer. Finally, we conclude that the white and yellow carrots could be introduced on the market, contrary to the pink or purple ones.
Volume (Year): 122 (2012)
Issue (Month): 1 ()
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