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Pourquoi évaluer son partenaire lors d'une transaction à la eBay ?. Une approche expérimentale

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Listed:
  • David Masclet
  • Thierry Pénard

Abstract

Several online marketplaces, like eBay provide their users with reputation management mechanisms (evaluations, ratings,...). This article aims at investigating the impact of these reputation mechanisms on trust building and market efficiency, through a set of experiments based on the trust game introduced by Berg, Dickhaut and McCabe (1995). We compare different evaluation systems: simultaneous evaluation, sequential evaluation, evaluation with a waiting option. Our results indicate that the existence of a reputation system increases the level of trust and cooperation. However, our study also sheds light on the limits of such systems. Indeed, evaluation can be used as a strategic instrument (to retaliate a bad evaluation), which may attenuate its efficiency.

Suggested Citation

  • David Masclet & Thierry Pénard, 2007. "Pourquoi évaluer son partenaire lors d'une transaction à la eBay ?. Une approche expérimentale," Revue d'économie politique, Dalloz, vol. 117(3), pages 365-386.
  • Handle: RePEc:cai:repdal:redp_173_0365
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    References listed on IDEAS

    as
    1. Antoine Auberger & Éric Dubois, 2003. "Situation politico-économique et résultats des élections législatives françaises," Revue économique, Presses de Sciences-Po, vol. 54(3), pages 551-560.
    2. Antoine Auberger & Eric Dubois, 2005. "The influence of local and national economic conditions on French legislative elections," Public Choice, Springer, vol. 125(3), pages 363-383, December.
    3. Auberger, Antoine, 2004. "Les fonctions de vote : un survol de la littérature," L'Actualité Economique, Société Canadienne de Science Economique, vol. 80(1), pages 95-107, Mars.
    4. Martial Foucault & Abel François, 2005. "Le rendement des dépenses électorales en France," Post-Print hal-00126910, HAL.
    5. Bertrand Zuindeau & E. Farvaque - N. Jean, 2007. "Inégalités écologiques et comportement électoral : le cas des élections municipales françaises de 2001," Post-Print halshs-00285009, HAL.
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    More about this item

    Keywords

    trust; experimental economics; evaluation; reciprocity; e-commerce;

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

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