Intégration verticale et problèmes de coordination dans les marchés bifaces
This paper analyzes the role played by vertical integration in two-sided markets. We show that platform’s profits may be higher under vertical integration when the platform faces coordination problem. We also underline the tension between this “coordination value” of vertical integration and the nature of the pricing strategies adopted by the platform to coordinate the participation of agents on both sides of the market. Classification JEL : L12, L14, L86
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