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La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles

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  • Solène Juteau

Abstract

This research will analyze the interplay of institutional logics following the creation of a click and collect service, also called Drive in large-scale food retailing. We ask the following research question: How does an interplay of institutional logics unfold after the adoption of an organizational innovation within a preexisting organization? To answer this question, we have led an interpretive study based on a single case study at the launch of the service. The case has been anonymized. We have collected primary data in the form of semi directive interviews and secondary data based on observations and document analyses. Doing so, we characterize a processual model in three phases specifying the conditions of emergence of new organizational and institutional modalities within the Drive and the store. JEL Codes: O330, M150, L20

Suggested Citation

  • Solène Juteau, 2022. "La mise en place d’un drive dans la grande distribution à l’épreuve d’un jeu de logiques institutionnelles," Innovations, De Boeck Université, vol. 0(2), pages 135-164.
    • Handle: RePEc:cai:inndbu:inno_pr2_0126
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    Keywords

    Institutional Logics; Digital Innovation; Agrifood; Organisation; Case Study;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General

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