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Exploring War Tourism Through The Use Of Virtual Reality In The Context Of Conflict Situations

Author

Listed:
  • Remus-Ion Hornoiu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Delia Popescu

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Ionut-Andrei Militaru

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The ongoing conflict in Ukraine has had a significant impact on the country's tourism industry, with many regions becoming inaccessible or unattractive due to safety concerns. VR tourism in war zones, a form of tourism that involves visiting areas affected by conflict, disaster, or civil unrest, has become a topic of interest in the context of the war in Ukraine. To investigate the intention to use VR tourism in the war zone, an integrated framework was proposed by combining key elements such as interest in VR tourism in the war zone and the technology acceptance model (TAM). A sample of 121 respondents was collected in January 2021, and hypotheses were tested using a PLS-SEM model. This research tested a conceptual model that showed that the intention to use VR tourism in the war zone was influenced by perceived ease of use, perceived usefulness, and attitude toward the use of VR tourism in the war zone, all partially or fully mediated by people's interest in VR tourism in the war zone. This paper has theoretical and managerial implications.

Suggested Citation

  • Remus-Ion Hornoiu & Delia Popescu & Ionut-Andrei Militaru, 2023. "Exploring War Tourism Through The Use Of Virtual Reality In The Context Of Conflict Situations," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 5(1), pages 7-19.
    • Handle: RePEc:bum:cactus:v:5:y:2023:i:1:p:7-19
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    File URL: https://www.cactus-journal-of-tourism.ase.ro/Pdf/vol_5_1/II_1.Hornoiu_et_al.pdf
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    Citations

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    Cited by:

    1. Remus-Ion Hornoiu & Delia Popescu & Ionut-Andrei Militaru & Angelina De Pascale & Luciana-Floriana Poenaru & Marius Lucian Breaban, 2024. "Beyond The Screen: How Virtual Reality Shapes Sustainable Behaviours In Ecotourism Through Uses And Gratifications Theory," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 6(1), pages 16-27.

    More about this item

    Keywords

    War tourism; Virtual reality (VR); travel interests; attitude to use technology; Technology Acceptance Model (TAM);
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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