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From Military Strategy To Business Strategy

Author

Listed:
  • Sorin-George, TOMA

    (Facultatea de Administratie si Afaceri, Universitatea din Bucuresti)

  • Catalin, GRADINARU

    (Facultatea de Administratie si Afaceri, Universitatea din Bucuresti)

Abstract

trategy has always been a highly debated topic both in theory and practice. Business organizations need strategies for several reasons such as to establish a goal, to deploy resources in the most effective manner, or to obtain revenues. Many elements of business strategy can be found in the military strategy. However, the evolution of business strategy has been driven more by the practical needs of business than by the development of theory. The aim of our paper is to present the theoretical foundation of business strategy starting from the military domain. The methodological approach is literature review.

Suggested Citation

  • Sorin-George, TOMA & Catalin, GRADINARU, 2016. "From Military Strategy To Business Strategy," Management Strategies Journal, Constantin Brancoveanu University, vol. 31(1), pages 227-233.
    • Handle: RePEc:brc:journl:v:31:y:2016:i:1:p:227-233
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    More about this item

    Keywords

    strategy; military strategy; business strategy; war;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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