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Perspectives Of The Romanian Market In Retail Context Of Europe 2020

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  • Liviu-Ilie, FACALEATA

Abstract

The Romanian market retail has registered the biggest increases in the region in the last 15 years, being provided that this trend will continue until an 2020. Trade structure in Romania has changed considerably overtime, passing from a trade mainly traditional at modern forms of trade, the proportion of which being approximately equal at the end of the year2010. Romanian retail is characterized in present by an accelerated development, a fact that leads to an increase of the competitive quality level, the crystallization of modern forms of trade, network consolidation of modern retail and last but not least, achieving an attractive rate of profitability. Starting from the prerequisite that the Romanian market retail is influenced by factors such as increasing geographical extent of retail trade in its modern forms, developing their own brands, improvement of the strategies and operational models, but also a ceaseless strengthening of the market, we have analyzed the main directions of the retail market development in Romania according the request of the European Union project “EUROPE 2020 A European strategy for smart growth, sustainable and favorable to inclusion".

Suggested Citation

  • Liviu-Ilie, FACALEATA, 2015. "Perspectives Of The Romanian Market In Retail Context Of Europe 2020," Management Strategies Journal, Constantin Brancoveanu University, vol. 28(2), pages 31-40.
    • Handle: RePEc:brc:journl:v:28:y:2015:i:2:p:31-40
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    File URL: http://www.strategiimanageriale.ro/papers/150203.pdf
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    More about this item

    Keywords

    trade; retail; contemporary Europe 2020; retail chains; development;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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