IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Analysis Of A Media Event. Case Study: Eurovision 2012

Listed author(s):
  • Nicoleta CIACU


    (“Constantin Brâncoveanu” University, Romania)

  • Tanase TASENTE

    („Andrei Saguna” University of Constanta)

The objective of the study is to identify the characteristics of a media event and to analyze the specific features of a major event in Europe, the Eurovision Song Contest. The research design was based on the theoretical presentation of the media event concept related to the interpretation of the specific features of this year’s edition. This case study starts from framing the event into the restorative event category because the event itself is the result of an over-exposure, both pre and post event and especially during it. Another aspect that gives Eurovision the label of a“media event” comes from its interrupting nature. That is given by the mobilization of the public who abandoned their daily activities and participated at the event on the ground, in Baku, or in front of the TV. The anticipated nature of the event is reflected in the frequency with which it took place from 1956 to present and in its over-exposure as well, being the longest running program in the television history, with the largest international audience of the unsporting broadcasts

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Constantin Brancoveanu University in its journal Management Strategies Journal.

Volume (Year): 16 (2012)
Issue (Month): 2 ()
Pages: 46-51

in new window

Handle: RePEc:brc:journl:v:16:y:2012:i:2:p:46-51
Contact details of provider: Phone: 004-0248-221098
Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:16:y:2012:i:2:p:46-51. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.