IDEAS home Printed from
   My bibliography  Save this article

Content Delivery and Vertical Integration in On-line Content Markets


  • Lanzi Diego

    () (Department of Economics, University of Bologna)

  • Marzo Massimiliano

    (Department of Economics, University of Bologna and Johns Hopkins University, SAIS - BC)


On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in on-line content markets. In this paper, we discuss and compare two types of model for on-line content delivery: push and pull. We assume non-zero marginal cost for network transits, justified by the presence of network services for content delivery (like data caching). Under both models, we show that the rationale behind vertical strategic integration between conduit and content providers in the case of successive monopolies.

Suggested Citation

  • Lanzi Diego & Marzo Massimiliano, 2005. "Content Delivery and Vertical Integration in On-line Content Markets," Review of Network Economics, De Gruyter, vol. 4(1), pages 1-12, March.
  • Handle: RePEc:bpj:rneart:v:4:y:2005:i:1:n:5

    Download full text from publisher

    File URL:
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:rneart:v:4:y:2005:i:1:n:5. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.