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Measuring sustainability KPIs in Croatian tourism destinations

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  • Dubravka Vlašić

    (Faculty of Tourism and Hospitality Management Opatija, Naselje Ika, Primorska 46, p.p. 9751410 Opatija Croatia)

Abstract

Tourism destinations are various areas in which tourism activities take place. Due to the importance and influence they have on the environment it is crucial that their impact should be measured, reported and monitored through sustainability indicators. The system of sustainability indicators that they present for the destination should be uniform, comparable and publicly available. Regarding the fact that there are constant pressures concerning sustainability information from various external users, interested parties and legal requirements, it is important to set proper steps in measurement process at the tourism destination level and to define basic Sustainability KPIs which the tourism destinations will be reporting in order to keep track of their improvements and possibility of comparison with other similar tourism destinations. This paper presents international frameworks of sustainability indicators and steps regarding the process of setting measurements in the tourism destination. The paper also presents Croatian national regulations on tourism destinations reporting sustainability KPIs and current state-of-the-art of Croatian coastal top 5 tourism destination counties' difficulties in its application.

Suggested Citation

  • Dubravka Vlašić, 2025. "Measuring sustainability KPIs in Croatian tourism destinations," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 28(2), pages 46-62.
  • Handle: RePEc:boh:actaub:v:28:y:2025:i:2:p:46-62
    DOI: 10.32725/acta.2025.008
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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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