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Creativity, Innovation And Change In Knowledge-Based Organization


  • IONESCU Vladimir-Codrin

    (University of Bucharest, Romania)

  • CORNESCU Viorel

    (University of Bucharest, Romania)

  • DRUICA Elena

    (University of Bucharest, Romania)


The innovative - creative potential of an organization is determined by the creative capacity of its members, by its managerial team competency and by certain mechanisms to sustain implementation of new ideas, as well as their transformation in competitive products and services. From the premise that knowledge-based modern organization is permanently connected to changes of business environment, the paper aims to underline the essential role of creativity and innovation in projecting and implementing organizational change programmes. Also, the paper presents possible directions of action recommended to nowadays organizations for the transition to knowledge-based organization stage.

Suggested Citation

  • IONESCU Vladimir-Codrin & CORNESCU Viorel & DRUICA Elena, 2012. "Creativity, Innovation And Change In Knowledge-Based Organization," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 62(3), pages 48-60.
  • Handle: RePEc:blg:reveco:v:62.3:y:2012:i:3:p:48-60

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    creativity; innovation; change; knowledge-based organization.;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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