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The Impact Of The Current Crisis Generated By The Covid-19 Pandemic On Consumer Behavior

Author

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  • DURALIA Oana

    (Lucian Blaga University of Sibiu, Romania)

Abstract

It is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the current economic and social crisis are visibly affecting both social behavior in general, and purchasing behavior in particular, finding effective ways to inform and communicate with consumers to facilitate their access to up-to-date and highly accurate information is essential both to meet the growing need for information in conditions of risk and uncertainty, and to guide the purchasing decision towards the best alternative for the consumer.

Suggested Citation

  • DURALIA Oana, 2020. "The Impact Of The Current Crisis Generated By The Covid-19 Pandemic On Consumer Behavior," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(2), pages 85-99, August.
    • Handle: RePEc:blg:journl:v:15:y:2020:i:2:p:85-99
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/15207duralia.pdf
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    Cited by:

    1. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Michela Piccarozzi & Cecilia Silvestri & Patrizio Morganti, 2021. "COVID-19 in Management Studies: A Systematic Literature Review," Sustainability, MDPI, vol. 13(7), pages 1-28, March.

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