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Assessing international diversification of West German corporations

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  • Rolf Bühner

Abstract

While product diversity has primarily attracted strategic management scholars, this paper examines the performance of corporate international diversification from a market point of view. The results indicate that in a highly industrialized, but relatively small, West German market, companies going abroad create shareholder wealth.

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  • Rolf Bühner, 1987. "Assessing international diversification of West German corporations," Strategic Management Journal, Wiley Blackwell, vol. 8(1), pages 25-37, January.
    • Handle: RePEc:bla:stratm:v:8:y:1987:i:1:p:25-37
    DOI: 10.1002/smj.4250080104
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