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Modelling changes in market share: A cross‐sectional analysis

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  • Robert D. Buzzell
  • Frederik D. Wiersema

Abstract

The decision to build market share has major resource‐allocation implications. To aid managers in assessing these implications, research was conducted to determine general relationships between changes in market share and variables representing market strategies and competitive position. The research was based on multiproduct, cross‐sectional regression analyses and includes variables that are—or should be—readily available to most businesses.

Suggested Citation

  • Robert D. Buzzell & Frederik D. Wiersema, 1981. "Modelling changes in market share: A cross‐sectional analysis," Strategic Management Journal, Wiley Blackwell, vol. 2(1), pages 27-42, January.
    • Handle: RePEc:bla:stratm:v:2:y:1981:i:1:p:27-42
    DOI: 10.1002/smj.4250020104
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    Cited by:

    1. Li, Zhi & Xu, Jia & Tian, Jingjing & Wei, Jiuchang, 2023. "Consumers’ reaction to automobile recalls: The role of corporate non-market strategies and interstate relations," International Business Review, Elsevier, vol. 32(1).
    2. Joon-ho Kim & Bong-ihn Seok & Hyun-ju Choi & Seung-hye Jung & Jong-pil Yu, 2020. "Sustainable Management Activities: A Study on the Relations between Technology Commercialization Capabilities, Sustainable Competitive Advantage, and Business Performance," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    3. Ashley S. Otto & David M. Szymanski & Rajan Varadarajan, 2020. "Customer satisfaction and firm performance: insights from over a quarter century of empirical research," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 543-564, May.

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