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Capital market evaluation of M‐form implementation and diversification strategy

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  • Robert E. Hoskisson
  • Jeffrey S. Harrison
  • David A. Dubofsky

Abstract

Firm announcements of adoption of the multidivisional (M‐form) structure are evaluated using stock market data and event methodology. Results indicate that investors positively value M‐form adoption. Furthermore, some support is found for the hypothesis that firm diversification strategy (related versus unrelated) is contingently related to investors' valuation of M‐form implementation.

Suggested Citation

  • Robert E. Hoskisson & Jeffrey S. Harrison & David A. Dubofsky, 1991. "Capital market evaluation of M‐form implementation and diversification strategy," Strategic Management Journal, Wiley Blackwell, vol. 12(4), pages 271-279, May.
    • Handle: RePEc:bla:stratm:v:12:y:1991:i:4:p:271-279
    DOI: 10.1002/smj.4250120403
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