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Visionary leadership and strategic management

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  • Frances Westley
  • Henry Mintzberg

Abstract

This paper describes the concept of visionary leadership in a new way, more suitable for strategic management. First, drawing on an account of theatre, it presents a model of visionary leadership as drama, an interaction of repetition, representation, and assistance. Second, considering the experiences of a number of visionary leaders, in terms of style, process, content, and context, the paper describes various types of visionary leadership—the creator, the proselytizer, the idealist, the bricoleur, and the diviner.

Suggested Citation

  • Frances Westley & Henry Mintzberg, 1989. "Visionary leadership and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 10(S1), pages 17-32, June.
    • Handle: RePEc:bla:stratm:v:10:y:1989:i:s1:p:17-32
    DOI: 10.1002/smj.4250100704
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