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Exploring Drivers of Innovative Technology Adoption Intention: The Case of Plug-In Vehicles

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Listed:
  • Saba Siddiki
  • Jerome Dumortier
  • Cali Curley
  • John D. Graham
  • Sanya Carley
  • Rachel M. Krause

Abstract

How individuals respond to innovative technologies depends on how motivated they are by an array of internal and external factors and the informational and cost barriers they face. To better understand technology adoption decision making we (i) assess changes in intent to purchase plug-in vehicles in response to reductions in their price and (ii) identify motivators that incline new car buyers toward plug-ins under status quo and reduced vehicle cost scenarios. We find that individuals already inclined toward alternative vehicles have a higher interest in plug-ins under a reduced-cost scenario than individuals who favor conventional vehicles. We also find that individuals who shift their vehicle preference from conventional gasoline to plug-in vehicles are motivated by material factors and fears relating to the innovative technology, whereas those shifting preferences between less to more innovative technologies are likely to be motivated by a mix of material and nonmaterial factors.

Suggested Citation

  • Saba Siddiki & Jerome Dumortier & Cali Curley & John D. Graham & Sanya Carley & Rachel M. Krause, 2015. "Exploring Drivers of Innovative Technology Adoption Intention: The Case of Plug-In Vehicles," Review of Policy Research, Policy Studies Organization, vol. 32(6), pages 649-674, November.
    • Handle: RePEc:bla:revpol:v:32:y:2015:i:6:p:649-674
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    File URL: http://hdl.handle.net/10.1111/ropr.12147
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    Cited by:

    1. Guoqiang Zhang & Yanmei Xu & Juan Zhang, 2016. "Consumer-Oriented Policy towards Diffusion of Electric Vehicles: City-Level Evidence from China," Sustainability, MDPI, vol. 8(12), pages 1-16, December.
    2. Xu, Lei & Su, Jun, 2016. "From government to market and from producer to consumer: Transition of policy mix towards clean mobility in China," Energy Policy, Elsevier, vol. 96(C), pages 328-340.
    3. Breetz, Hanna L. & Salon, Deborah, 2018. "Do electric vehicles need subsidies? Ownership costs for conventional, hybrid, and electric vehicles in 14 U.S. cities," Energy Policy, Elsevier, vol. 120(C), pages 238-249.
    4. Lim, Taekyoung & Tang, Tian & Bowen, William M., 2021. "The Impact of Intergovernmental Grants on Innovation in Clean Energy and Energy Conservation: Evidence from the American Recovery and Reinvestment Act," Energy Policy, Elsevier, vol. 148(PA).

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