IDEAS home Printed from
   My bibliography  Save this article

An Investigation of Stackelberg Mixed Oligopoly with Advertising Competition


  • Jiancai Pi
  • Pengqing Zhang
  • Xuyang Chen


This paper conducts a comprehensive investigation of Stackelberg mixed oligopoly with advertising competition. We focus our attention on misleading advertising, and at the same time derive some results that are closely related to profit†raising entry. Different from Matsumura and Sunada (Economics Letters, Vol. 119 (2013), pp. 183–185), we find that it is the leadership of the public firm in the advertising stage that may lead to the negative advertising level of the public firm and make the profit of each private firm decrease in the number of the private firms. In addition, we also find that the public leadership in the advertising stage may lead to the negative aggregate advertising level.

Suggested Citation

  • Jiancai Pi & Pengqing Zhang & Xuyang Chen, 2018. "An Investigation of Stackelberg Mixed Oligopoly with Advertising Competition," Manchester School, University of Manchester, vol. 86(4), pages 468-487, July.
  • Handle: RePEc:bla:manchs:v:86:y:2018:i:4:p:468-487

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:manchs:v:86:y:2018:i:4:p:468-487. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley Content Delivery). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.