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Cognitive Preference Reversal or Market Price Reversal?

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  • Xiaoyong Chai

Abstract

Preference Reversal Phenomenon (PRP) has been most often scrutinized as a puzzle of 'preferences', while the discovery of the 'endowment effect' explicitly questions the parity between preference and price. The author's experiment (N = 186) connects these two extraordinary findings and illustrates that PRP is only a reversal of price in a 'market.' PRP merely proves that subjects demand to be compensated based on loss under market access deprivation when a 'maximum buying'/'minimum selling' price is elicited, and preference transitivity is restored once the misleading market manipulation is experimentally controlled. Copyright 2005 Blackwell Publishing Ltd..

Suggested Citation

  • Xiaoyong Chai, 2005. "Cognitive Preference Reversal or Market Price Reversal?," Kyklos, Wiley Blackwell, vol. 58(2), pages 177-194, April.
  • Handle: RePEc:bla:kyklos:v:58:y:2005:i:2:p:177-194
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    Cited by:

    1. Joyce E Berg & John W Dickhaut & Thomas A Rietz, 2004. "Preference Reversals: The Impact of Truth-Revealing Incentives," Levine's Bibliography 122247000000000571, UCLA Department of Economics.
    2. Holger Müller & Eike Benjamin Kroll & Bodo Vogt, 2010. "When Judgments and Preferences Fail to Conform: Research on Preference Reversals for Product Purchases," FEMM Working Papers 100003, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    3. Berg, Joyce E. & Dickhaut, John W. & Rietz, Thomas A., 2010. "Preference reversals: The impact of truth-revealing monetary incentives," Games and Economic Behavior, Elsevier, vol. 68(2), pages 443-468, March.

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