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The Surprising Duality of Jugaad: Low Firm Growth and High Inclusive Growth

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  • Dean A. Shepherd
  • Vinit Parida
  • Joakim Wincent

Abstract

Western theories on creativity emphasize the importance of access to resources and the generation of innovations as a source of sustainable competitive advantage for firms. However, perhaps the emphasis on slack resources and the firm as the level of analysis may be less appropriate for understanding the benefits of individual creative problem solving in resource‐poor environments of the east; focusing solely on the firm is not sufficiently inclusive and may underestimate the benefits of creative problem solving under resource scarcity. Through an inductive interpretive case study of 12 problem solvers in the highly resource‐poor environment of rural India, we identified the antecedents, dimensions and duality of outcomes for an Indian cultural source of creative problem solving called jugaad. Jugaad relies on assertive defiance, trial‐and‐error experiential learning and the recombination of available resources to improvise a frugal quick‐fix solution. Our inductive framework provides new insights into the dual outcomes of creative problem solving from an eastern perspective; jugaad is unlikely to be a source of competitive advantage for firm growth but represents a source of enhanced wellbeing for inclusive growth.

Suggested Citation

  • Dean A. Shepherd & Vinit Parida & Joakim Wincent, 2020. "The Surprising Duality of Jugaad: Low Firm Growth and High Inclusive Growth," Journal of Management Studies, Wiley Blackwell, vol. 57(1), pages 87-128, January.
    • Handle: RePEc:bla:jomstd:v:57:y:2020:i:1:p:87-128
    DOI: 10.1111/joms.12309
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    1. Kaushik, Vineet & Tewari, Shobha & Sahasranamam, Sreevas & Hota, Pradeep Kumar, 2023. "Towards a precise understanding of social entrepreneurship: An integrated bibliometric–machine learning based review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Otrachshenko, Vladimir & Popova, Olga & Nikolova, Milena & Tyurina, Elena, 2022. "COVID-19 and entrepreneurship entry and exit: Opportunity amidst adversity," Technology in Society, Elsevier, vol. 71(C).
    3. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris & Pereira, Vijay, 2022. "Examining the industrial buying behavior in Indian market: From behavior and cultural perspective for B2B buyers and suppliers," Journal of Business Research, Elsevier, vol. 151(C), pages 86-99.
    4. Dabić, Marina & Obradović, Tena & Vlačić, Božidar & Sahasranamam, Sreevas & Paul, Justin, 2022. "Frugal innovations: A multidisciplinary review & agenda for future research," Journal of Business Research, Elsevier, vol. 142(C), pages 914-929.
    5. Oana Branzei & Ramzi Fathallah, 2023. "The End of Resilience? Managing Vulnerability Through Temporal Resourcing and Resisting," Entrepreneurship Theory and Practice, , vol. 47(3), pages 831-863, May.
    6. Mehak Majeed & Saeed Owais Mushtaq & Zahid Gulzar Rather, 2022. "The Complementarity Between the Formal and Informal Sub-sectors of the Indian Industry," The Indian Journal of Labour Economics, Springer;The Indian Society of Labour Economics (ISLE), vol. 65(4), pages 981-1006, December.
    7. Sanjay Jain, 2022. "From jugaad to jugalbandi: Understanding the changing nature of Indian innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 1-26, March.
    8. Hajer Aloulou & Vitari Claudio & Smaoui Zouhour, 2022. "Frugal Digitalization: A Systematic Literature Review," Post-Print hal-03876776, HAL.
    9. Sascha P. Klein & Verena Liszt‐Rohlf & Patrick Spieth, 2023. "Value‐based bricolage: Resource mobilization in the circular economy," Journal of Industrial Ecology, Yale University, vol. 27(6), pages 1476-1487, December.
    10. Hossain, Mokter, 2021. "Frugal innovation: Unveiling the uncomfortable reality," Technology in Society, Elsevier, vol. 67(C).
    11. Hossain, Mokter, 2021. "Frugal innovation and sustainable business models," Technology in Society, Elsevier, vol. 64(C).
    12. Sathiyaseelan Balasundaram & Anuradha Sathiyaseelan & Michael Zirkler, 2023. "Jugaad in organizational settings: exploring the Jugaad leadership competencies," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 1877-1912, November.
    13. Shepherd, Dean A. & Osofero, Moses & Wincent, Joakim, 2022. "A personal adversity model of justifying the costs of entrepreneurial action: The case of oil thieves in the Niger DELTA," Journal of Business Venturing, Elsevier, vol. 37(1).
    14. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2022. "Managing knowledge in Indian Organizations: An empirical investigation to examine the moderating role of jugaad," Journal of Business Research, Elsevier, vol. 141(C), pages 26-39.

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