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The Interaction of Top Management Group, Stakeholder, and Situational Factors on Certain Corporate Reputation Management Activities


  • Suzanne M. Carter


abstract This study examines when a firm's members are most likely to promote and defend its reputation. Building on past research in impression management theory and the upper‐echelons perspective, I argue that firms facing increased visibility among different stakeholder groups will increase corporate reputation management activities towards those groups and decrease activities towards other groups. I further argue that top management group characteristics will moderate these relationships, suggesting that certain top management groups are more attuned to the situational needs of reputation management. A set of hypotheses are tested using pooled cross‐sectional time‐series data on a set of Fortune 500 companies. Results indicate that firms generally directed reputation management activities towards their more visible stakeholders. However, the type and extent of reputation management behaviour varied. Specifically, for firms whose top management groups were more highly educated or output oriented, highly visible situations with the media were more likely to be associated with a higher use of press releases. Moreover, those same firms devoted more resources to mass media advertising under situations of high consumer visibility compared to firms whose top management groups were less educated or throughput oriented.

Suggested Citation

  • Suzanne M. Carter, 2006. "The Interaction of Top Management Group, Stakeholder, and Situational Factors on Certain Corporate Reputation Management Activities," Journal of Management Studies, Wiley Blackwell, vol. 43(5), pages 1145-1176, July.
  • Handle: RePEc:bla:jomstd:v:43:y:2006:i:5:p:1145-1176
    DOI: 10.1111/j.1467-6486.2006.00632.x

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    Cited by:

    1. Goran Vlašić & Josef Langer, 2012. "Concept of reputation: different perspectives and robust empirical understandings," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(2), pages 219-244.
    2. Ioana C. Cristea & Paul M. Leonardi, 2019. "Get Noticed and Die Trying: Signals, Sacrifice, and the Production of Face Time in Distributed Work," Organization Science, INFORMS, vol. 30(3), pages 552-572, May.
    3. Niamh M. Brennan & Doris M. Merkl-Davies, 2014. "Rhetoric and argument in social and environmental reporting: the Dirty Laundry case," Accounting, Auditing & Accountability Journal, Emerald Group Publishing, vol. 27(4), pages 602-633, April.
    4. Jörn Block & Lars Hornuf & Alexandra Moritz, 2018. "Which updates during an equity crowdfunding campaign increase crowd participation?," Small Business Economics, Springer, vol. 50(1), pages 3-27, January.
    5. Danuta Szwajca, 2018. "Dilemmas of Reputation Risk Management: Theoretical Study," Corporate Reputation Review, Palgrave Macmillan, vol. 21(4), pages 165-178, December.
    6. Chandler, Jeffrey A. & Payne, G. Tyge & Moore, Curt & Brigham, Keith H., 2019. "Family involvement signals in initial public offerings," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 8-16.
    7. Niamh Brennan & Doris Merkl-Davies & Annika Beelitz, 2013. "Dialogism in Corporate Social Responsibility Communications: Conceptualising Verbal Interaction Between Organisations and Their Audiences," Journal of Business Ethics, Springer, vol. 115(4), pages 665-679, July.
    8. Bruno S. Frey & Jana Gallus, 2014. "Awards are a Special Kind of Signal," CREMA Working Paper Series 2014-04, Center for Research in Economics, Management and the Arts (CREMA).
    9. Chen, Jie & Leung, Woon Sau & Song, Wei & Goergen, Marc, 2019. "Why female board representation matters: The role of female directors in reducing male CEO overconfidence," Journal of Empirical Finance, Elsevier, vol. 53(C), pages 70-90.
    10. Marko Reimer & Sebastiaan Doorn & Mariano L. M. Heyden, 2018. "Unpacking Functional Experience Complementarities in Senior Leaders’ Influences on CSR Strategy: A CEO–Top Management Team Approach," Journal of Business Ethics, Springer, vol. 151(4), pages 977-995, September.
    11. Josef Pallas & Emma Svensson, 2016. "Typical Tools for Assessment of Communicative Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 47-58, February.
    12. Wang, Chao-Hung, 2014. "How relational capital mediates the effect of corporate reputation on competitive advantage: Evidence from Taiwan high-tech industry," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 167-176.
    13. Kibler, Ewald & Mandl, Christoph & Kautonen, Teemu & Berger, Elisabeth S.C., 2017. "Attributes of legitimate venture failure impressions," Journal of Business Venturing, Elsevier, vol. 32(2), pages 145-161.
    14. Parhankangas, Annaleena & Ehrlich, Michael, 2014. "How entrepreneurs seduce business angels: An impression management approach," Journal of Business Venturing, Elsevier, vol. 29(4), pages 543-564.
    15. Mooweon Rhee, 2009. "Does Reputation Contribute to Reducing Organizational Errors? A Learning Approach," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 676-703, June.
    16. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    17. Sujit Sur & Carol-Ann Sirsly, 2013. "What’s in a name? Decomposing corporate reputation to assess the relative impact of temporal, firm and industry level factors," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 17(4), pages 1047-1072, November.
    18. Flint, Daniel J. & Signori, Paola & Golicic, Susan L., 2018. "Corporate Identity Congruence: A meanings-based analysis," Journal of Business Research, Elsevier, vol. 86(C), pages 68-82.
    19. Zhe OuYang & Jia Xu & Jiuchang Wei & Yang Liu, 2017. "Information Asymmetry and Investor Reaction to Corporate Crisis: Media Reputation as a Stock Market Signal," Journal of Media Economics, Taylor & Francis Journals, vol. 30(2), pages 82-95, April.
    20. Sui-Hua Yu & Wan-Chen Liang, 2020. "Exploring the Determinants of Strategic Corporate Social Responsibility: An Empirical Examination," Sustainability, MDPI, Open Access Journal, vol. 12(6), pages 1-16, March.
    21. Jasmine Tata & Sameer Prasad, 2015. "CSR Communication: An Impression Management Perspective," Journal of Business Ethics, Springer, vol. 132(4), pages 765-778, December.
    22. Daniela M. Salvioni & Alex Almici, 2020. "Transitioning Toward a Circular Economy: The Impact of Stakeholder Engagement on Sustainability Culture," Sustainability, MDPI, Open Access Journal, vol. 12(20), pages 1-30, October.
    23. Martin Thomas Falk & Eva Hagsten, 2020. "Time for carbon neutrality and other emission reduction measures at European airports," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1448-1464, March.

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