Evolution Or Extinction: Where Are Banks Headed?
The banking industry represents an interesting and important case study of how changes in technology and regulation influence business strategy and organizational design. A narrow focus on traditional bank products and performance measures would lead one to conclude that banking is a declining industry. Such a focus, however, would miss most of the innovations in banking-most notably, the move to "off-balance-sheet" activities-that have been taking place in recent years. A broader perspective shows banks evolving in ways that are enabling them to provide the same basic functions as before, but in new, more efficient ways. 1996 Morgan Stanley.
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Volume (Year): 9 (1996)
Issue (Month): 2 ()
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