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Exploring the Social Dynamics of Proenvironmental Behavior Change

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  • Michael Nye
  • Tom Hargreaves

Abstract

This article explores the intrinsic role of context in shaping the course and outcomes of interventions aimed at changing environmentally significant behavior in home and workplace settings. Drawing on sociological theories of symbolic interactionism, we evaluate the social dynamics and mechanisms of two similar, team‐based behavior change interventions at work (Environment Champions) and at home (EcoTeams). The analysis shows that the interventions open up different levels of opportunity for reviewing and renegotiating new environmentally friendly behaviors against the reactions and expectations of the immediate peer group, existing workplace or domestic roles, and the situation‐specific definitions of what counts as appropriate behavior in the home and the workplace. We argue that policy studies should pay greater attention to the processes of behavior change, or the contextually sensitive relationship between interventions and outcomes, as a step toward refining or streamlining interventions aimed at changing environmentally significant behavior.

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  • Michael Nye & Tom Hargreaves, 2010. "Exploring the Social Dynamics of Proenvironmental Behavior Change," Journal of Industrial Ecology, Yale University, vol. 14(1), pages 137-149, January.
    • Handle: RePEc:bla:inecol:v:14:y:2010:i:1:p:137-149
    DOI: 10.1111/j.1530-9290.2009.00193.x
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    Cited by:

    1. Nyblom, Åsa, 2014. "Making plans or “just thinking about the trip”? Understanding people’s travel planning in practice," Journal of Transport Geography, Elsevier, vol. 35(C), pages 30-39.
    2. Bardsley, Nicholas & Büchs, Milena & James, Patrick & Papafragkou, Anastasios & Rushby, Thomas & Saunders, Clare & Smith, Graham & Wallbridge, Rebecca & Woodman, Nicholas, 2019. "Domestic thermal upgrades, community action and energy saving: A three-year experimental study of prosperous households," Energy Policy, Elsevier, vol. 127(C), pages 475-485.
    3. Gladman Thondhlana & Thina N. Hlatshwayo, 2018. "Pro-Environmental Behaviour in Student Residences at Rhodes University, South Africa," Sustainability, MDPI, vol. 10(8), pages 1-19, August.
    4. Melissa Nursey-Bray & Robert Palmer & Bridie Meyer-Mclean & Thomas Wanner & Cris Birzer, 2019. "The Fear of Not Flying: Achieving Sustainable Academic Plane Travel in Higher Education Based on Insights from South Australia," Sustainability, MDPI, vol. 11(9), pages 1-22, May.
    5. Kai Chen & Ting Deng, 2016. "Research on the Green Purchase Intentions from the Perspective of Product Knowledge," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    6. Benedict E Singleton & Nanna Rask & Gunnhildur Lily Magnusdottir & Annica Kronsell, 2022. "Intersectionality and climate policy-making: The inclusion of social difference by three Swedish government agencies," Environment and Planning C, , vol. 40(1), pages 180-200, February.
    7. Senja Laakso, 2019. "Experiments in Everyday Mobility: Social Dynamics of Achieving a Sustainable Lifestyle," Sociological Research Online, , vol. 24(2), pages 235-250, June.

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