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The Role of Technology Management in Enhancing Competitive Advantage among MSMEs

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  • Venson B. Sarita

    (Davao Oriental State University, City of Mati, Davao Oriental, Philippines)

Abstract

Technology management plays a crucial role in enhancing the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), particularly in the evolving digital economy. In Davao Oriental, where MSMEs account for 99.67% of registered businesses, effective technology adoption is essential for ensuring business sustainability and growth. This paper explores the role of technology management in improving MSME competitiveness by examining key areas such as technological innovation, adoption strategies, market positioning, and challenges in implementation. This highlights the significance of government initiatives, including the Shared Service Facility (SSF) and the Small Enterprise Technology Upgrading Program (SETUP), in promoting technology adoption among MSMEs. It discusses technology-driven strategies that enable MSMEs to enhance operational efficiency, reduce costs, and expand market reach. Additionally, it identifies financial constraints, digital literacy gaps, and organizational resistance as barriers to technology adoption. Emerging trends, such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain technology, present new opportunities for MSMEs to strengthen their market positioning. This concludes that overcoming technological barriers through strategic planning, capacity-building programs, and policy support can significantly enhance MSME resilience and sustainability. By leveraging digital transformation and innovation, MSMEs in Davao Oriental can remain competitive and contribute to long-term economic growth.

Suggested Citation

  • Venson B. Sarita, 2025. "The Role of Technology Management in Enhancing Competitive Advantage among MSMEs," International Journal of Research and Innovation in Applied Science, International Journal of Research and Innovation in Applied Science (IJRIAS), vol. 10(3), pages 860-869, March.
    • Handle: RePEc:bjf:journl:v:10:y:2025:i:3:p:860-869
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