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Assessment of Nature-Based Tourism in Sta. Cruz, Zambales: A Mixed-Methods Study

Author

Listed:
  • Romeo D. Lim

    (College of Hospitality and Tourism Management Eulogio “Amang†Rodriguez Institute of Science and Technology (EARIST), Manila)

  • Joselito D. Mabansag

    (College of Hospitality and Tourism Management Eulogio “Amang†Rodriguez Institute of Science and Technology (EARIST), Manila)

Abstract

This study assessed the status of nature-based tourism in Sta. Cruz, Zambales through a convergent mixed-methods approach that combined quantitative surveys and qualitative interviews. Sixty respondents, comprising local visitors (n = 25), community residents (n = 25), and local government unit (LGU) employees (n = 10), participated in the survey. In addition, four key informant interviews were conducted with tourism officers, resort owners, and local community leaders to enrich the interpretation of results. Quantitative data were analyzed using descriptive statistics and ANOVA, while qualitative responses were thematically analyzed. Findings revealed that nature-based tourism activities were rated “Excellent†(M = 4.53), highlighting the attractiveness of both land-based (M = 4.43) and water-based (M = 4.62) activities. No significant differences (p > .05) were observed among respondent groups. However, several least-encountered issues emerged, including limited signage, safety equipment, and accessibility. Interview insights underscored the need for consistent LGU monitoring, environmental education, and infrastructure improvement to sustain eco-tourism practices. The study concludes that Sta. Cruz has high tourism potential but requires enhanced coordination between stakeholders for long-term ecological balance.

Suggested Citation

  • Romeo D. Lim & Joselito D. Mabansag, 2025. "Assessment of Nature-Based Tourism in Sta. Cruz, Zambales: A Mixed-Methods Study," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(15), pages 2153-2158, October.
    • Handle: RePEc:bjc:journl:v:12:y:2025:i:15:p:2153-2158
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