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Influence of internet and social media presence on small, local banks’ market power

Author

Listed:
  • Dariusz Filip

    (Department of Finance, UKSW, Warsaw, Poland)

  • Krzysztof Jackowicz

    (Department of Banking, Insurance and Risk, Kozminski University, Warsaw, Poland)

  • Lukasz Kozlowski

    (Department of Banking, Insurance and Risk, Kozminski University, Warsaw, Poland)

Abstract

We study the impact of Internet and social media presence on the market power of small, local banks in Poland. We observe that small banks, which generally embraced new distribution and communication channels considerably later than the large commercial banks, had to forego a portion of their market power to defend market shares or reach new customers. The size of the market power sacrifice was greater when small banks competed against numerous banks within their local markets and particularly substantial when they were outnumbered mostly by large commercial banks.

Suggested Citation

  • Dariusz Filip & Krzysztof Jackowicz & Lukasz Kozlowski, 2017. "Influence of internet and social media presence on small, local banks’ market power," Baltic Journal of Economics, Baltic International Centre for Economic Policy Studies, vol. 17(2), pages 190-214.
    • Handle: RePEc:bic:journl:v:17:y:2017:i:2:p:190-214
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    File URL: http://www.tandfonline.com/doi/full/10.1080/1406099X.2017.1376856
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    Citations

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    Cited by:

    1. Sheng, Tianxiang, 2021. "The effect of fintech on banks’ credit provision to SMEs: Evidence from China," Finance Research Letters, Elsevier, vol. 39(C).
    2. Ree Chan Ho & Muslim Amin, 2023. "Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 585-598, September.
    3. Iwa Kuchciak & Justyna Wiktorowicz, 2021. "Empowering Financial Education by Banks—Social Media as a Modern Channel," JRFM, MDPI, vol. 14(3), pages 1-22, March.

    More about this item

    Keywords

    Small banks; market power; internet; social media; local banking markets;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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