Formation of competitive advantages and maintaining the level of competitiveness of the business entity in the context of the development of the latest economic model

In the context of increasing competitive pressure as a result of globalisation processes, finding new ways and methods to improve one’s competitive advantages is a critical issue, especially for Ukrainian producers. The main purpose of the article was to study the ways and methods of forming competitive advantages for Ukrainian enterprises, as well as to study the methods by which an enterprise can maintain a sustainable level of competitiveness. The methods of data and information analysis, cross-sectional analysis, descriptive analysis, and regression analysis were used in the course of processing the scientific material. The authors assessed approaches to substantiating competitive prerogatives and achieving a front-loaded sustainable level of competitiveness in the current economic environment. The concept of competitiveness, competitive advantages and views of various scholars on this term were studied. The author’s vision of this term was formed on the basis of the previously analysed definitions. The methods and ways by which Ukrainian entrepreneurs can increase their level of competitiveness were presented. The ways in which sustainable competitive advantages can be achieved in the context of the newest economic model were considered. The article analysed the benefits that an enterprise will receive if it manages to implement and ensure its competitive advantages by improving energy efficiency, labour productivity, appropriate use of resources and formation of a well-thought-out and balanced strategy of behaviour in the market, as well as strategies and tactics of interaction between the enterprise and its main counterparties. The practical value of the work lies in updating and applying the topic of the work to the realities, which is an important factor in the formation of competitive advantages