Adoption of Sustainable Farming Practices in the United States: A Study on Farmer Behavior

Purpose: The aim of the study was to analyze the adoption of sustainable farming practices in the United States: a study on farmer behavior. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study on the adoption of sustainable farming practices in the United States revealed that a significant number of farmers are increasingly adopting methods such as crop rotation, organic farming, and reduced use of chemical pesticides and fertilizers, motivated by environmental concerns and economic incentives. However, barriers to adoption include the high initial costs and perceived risk of lower yields, which deter some farmers from fully committing to sustainable practices. Despite these challenges, there is a growing trend towards sustainability, supported by governmental incentives and an increasing market demand for organically produced goods. Unique Contribution to Theory, Practice and Policy: Diffusion of innovations theory, theory of planned behavior (TPB) & social cognitive theory (SCT) may be used to anchor future studies on analyze adoption of sustainable farming practices in the United States: a study on farmer behavior. Agricultural extension services should develop specialized programs that focus on the practical benefits of sustainable practices, tailored to specific farming contexts and crops. Governments should consider offering financial incentives, such as subsidies or tax breaks, for farmers who adopt and maintain sustainable practices.