IDEAS home Printed from https://ideas.repec.org/a/bdu/ojijcp/v2y2017i2p1-19id395.html
   My bibliography  Save this article

Media Strategies And Their Influence In Communicating Information On Female Genital Mutilation: A Case Of Meru Community In Tharaka District

Author

Listed:
  • Sammy Kaunga
  • Dr. Ndeti Ndati

Abstract

Purpose: To establish the influence of media strategies in communicating information about female genital mutilation effectively among the Meru community of Tharaka District.Methodology: The study adopted a descriptive Survey approach to research.Findings: The correlation analysis revealed that media ambassadors and local language were positive and statistically significant in influencing effective communication. The correlation analysis also revealed that sheng language and public participation were not statistically significant in influencing effective communication.Unique contribution to theory, practice and policy: The findings of this study will be important to various groups. To start with, the anti FGM campaigners will benefit from this study as they will identify the flaws and advantages of using media strategies to communicate information on FGM. Secondly, the media companies will be in a position to establish which media strategies are in effective communication of FGM. Thirdly, the administrators in Tharaka District will be in position to identify with the Meru community in their region since they will get first hand information from the people. Fourthly, this study will be important to other scholars and researchers and will form a reference point for anyone who will be investigating and would want some knowledge on this topic. This study will bring out scholarly gaps, which will require the attention of other researchers.

Suggested Citation

  • Sammy Kaunga & Dr. Ndeti Ndati, 2017. "Media Strategies And Their Influence In Communicating Information On Female Genital Mutilation: A Case Of Meru Community In Tharaka District," International Journal of Communication and Public Relation, IPRJB, vol. 2(2), pages 1-19.
    • Handle: RePEc:bdu:ojijcp:v:2:y:2017:i:2:p:1-19:id:395
    as

    Download full text from publisher

    File URL: https://iprjb.org/journals/index.php/IJCPR/article/view/395
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdu:ojijcp:v:2:y:2017:i:2:p:1-19:id:395. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chief Editor (email available below). General contact details of provider: https://iprjb.org/journals/index.php/IJCPR/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.