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Harnessing Digital Transformation for Sustainable Operations: A Comprehensive Review of Strategies, Challenges, and Future Directions

Author

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  • Mursyda Mahshar

    (Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, 08400 Merbok, Kedah, Malaysia,)

  • Rosliza Md Zani

    (Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, 08400 Merbok, Kedah, Malaysia,)

  • Fatihah Norazami

    (Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, 08400 Merbok, Kedah, Malaysia,)

  • Phitphisut Thitart

    (College of Logistics and Supply Chain, Suan Sunandha Rajabhat University)

Abstract

Digital transformation is increasingly being recognized as a key enabler towards sustainable business practices in most sectors. However, despite its promise, many organizations are challenged with the adoption of digital technologies for sustainability goals, especially in very resource-intensive sectors such as agriculture, manufacturing, and retail. This study aims to explore the role of digital transformation towards enhancing sustainability in business processes, identifying key strategies, challenges, and emerging themes along the way. The research investigated digital technologies' integration with sustainable operations using a comprehensive review of literature and considering previous research to critically analyze how salient themes have changed and what implications they have for sustainability. The findings determine that digitalization has a key influence on making operations more efficient, green innovation, and green supply chain management more effective. Applying digital technologies, e.g., AI, IoT, and analytics, has been proved to accomplish resource optimization, reduce waste, and make industries carbon neutral. The study discovers emerging issues, such as the intersection of digital technologies and sustainable goals, and growing issues, such as the influence of digitalization on supply chains and green economic efficiency. The study also discovers an emerging issue in digital tool usage in retail supply chains, indicating growth towards enhancing sustainability in retail activities. The implications of the study are that businesses must develop open digital transformation roadmaps, particularly for small and medium enterprises, to tackle challenges such as finance, resistance to change, and skills shortages. The research contributes to the theoretical model of digital transformation and sustainability by providing examples of how these may be combined. It also gives practical insight to businesses wishing to employ digital technologies in order to achieve sustainable business. Empirical studies would be needed in future to examine real cases and long-term implications of digital transformation on organizational sustainability.

Suggested Citation

  • Mursyda Mahshar & Rosliza Md Zani & Fatihah Norazami & Phitphisut Thitart, 2025. "Harnessing Digital Transformation for Sustainable Operations: A Comprehensive Review of Strategies, Challenges, and Future Directions," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9567-9578, September.
  • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:9567-9578
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