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Market Potential Assessment of Mosquifree Swipeguard as a New-Generation Mosquito Repellent Product

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  • Geraldine DC. Cawagas

    (CMBT, Nueva Ecija University of Science and Technology, Cabanatuan, Nueva Ecija, Philippines)

Abstract

This study assesses the market potential of Mosquifree SwipeGuard, a new-generation mosquito repellent formulated with a dual-action defense and a swipe-on application system. Designed to provide a convenient and skin-friendly alternative to traditional sprays and lotions, the product aims to address the growing consumer demand for effective and user-friendly insect protection. The study employs a mixed-method approach, including surveys and market analysis, to evaluate consumer preferences, perceived effectiveness, pricing acceptability, and competitive positioning. Data were collected from a diverse group of respondents, including parents, students, outdoor workers, and health-conscious consumers in urban areas. Findings indicate strong interest in the product’s portability, ease of use, and non-greasy formulation. Furthermore, analysis reveals that Mosquifree SwipeGuard has a competitive edge in terms of innovation and safety, particularly among users with sensitive skin or aversions to chemical sprays. The study concludes that with proper branding, strategic pricing, and effective distribution channels, Mosquifree SwipeGuard holds significant potential for successful market entry and sustained growth in the personal insect repellent industry.

Suggested Citation

  • Geraldine DC. Cawagas, 2025. "Market Potential Assessment of Mosquifree Swipeguard as a New-Generation Mosquito Repellent Product," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 6253-6256, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6253-6256
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