Enhancing Music Videos Through Animation: A Case Study of Tak Sangka (2021)

Music videos (MVs) have become a medium for artists to effectively convey their stories and emotions, especially when animation is used in music video production. Although there are just a few music videos in Malaysia that employ animation to provide artistic creativity. This study aims to identify the key elements that comprise a music video and how animation enhances its visual appeal. To achieve these objectives, a critical examination of the literature is conducted to identify the key characteristics of the visual elements in a music video. Apart from that, there was a case study on an animated music video by Malaysian artist Yonnyboii, titled "Tak Sangka." Based on an analysis of this video, this study explores how animation can enhance the appearance and character to make them more attractive, emotionally appealing, and offer a more engaging experience for viewers. The conclusions reveal that the use of animation principles in the production of music videos helps create visually appealing and emotionally stimulating content, making the video more memorable. Lastly, the study demonstrates how animation is an excellent asset that can be used to enhance music videos and foster a deeper emotional connection with viewers.