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Visual Appeal and Environmental Messages in Studio Ghibli Anime: A Semiotic Analysis of Ecological Narratives in Japanese Animated Cinema

Author

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  • Nor Afian Yusof

    (The National University of Malaysia)

  • Maharam Mamat

    (The National University of Malaysia)

  • Jamsari Alias

    (The National University of Malaysia)

  • Norazila Mat

    (Faculty of Economics and Management)

  • Lim Kar Keng

    (The National University of Malaysia)

  • Zulkifli Mohamad

    (The National University of Malaysia)

Abstract

This study examines how Studio Ghibli combines visual aesthetics with environmental messages in selected animated films. Using semiotic and visual analysis, it explores how composition, colour, movement, and symbolism shape ecological narratives. The analysis focuses on three major works—Princess Mononoke, Nausicaä of the Valley of the Wind, and My Neighbour Totoro, each portraying different aspects of the human–nature–technology relationship. Findings show that Studio Ghibli not only conveys sustainability messages effectively but also uses the cinematic language of animation to foster ecological awareness. The study highlights the significance of animation as a medium for environmental education and advocacy, offering insights into how visual storytelling can promote empathy for nature and inspire sustainable thinking.

Suggested Citation

  • Nor Afian Yusof & Maharam Mamat & Jamsari Alias & Norazila Mat & Lim Kar Keng & Zulkifli Mohamad, 2025. "Visual Appeal and Environmental Messages in Studio Ghibli Anime: A Semiotic Analysis of Ecological Narratives in Japanese Animated Cinema," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 6040-6053, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:6040-6053
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