Management of Technological and Organizational Innovation as a Strategic Vector for Building Competitive Advantages: Case Study of Macon Transportes (2020–2024)

In the current global context, technological and organizational innovation is essential for building and maintaining sustainable competitive advantages in organizations (Tidd & Bessant, 2021). This study analyzes the role of innovation management as a strategic instrument in the performance of Macon Transportes, from 2020 to 2024, in a scenario marked by technological transformations, regulatory changes, and growing consumer demands. The research uses a mixed approach, combining quantitative and qualitative analysis, to understand how the integration of technological solutions and organizational reconfiguration contributed to operational efficiency, customer satisfaction, and market expansion (OECD, 2018; Porter, 1990). To achieve the objectives, it was possible with the help of documentary, descriptive and exploratory techniques, which allowed us to collect data through a questionnaire projected on the digital platform (Google Form) directed in person and via link, analyzed by the tool (Power BI) and statistical software (SPSS), in order to best determine the results of the research. Preliminary results indicate that Macon Transportes adopted incremental and disruptive innovation practices, namely the implementation of digital fleet management systems, online ticketing platforms, and logistics improvements, which reduced operating costs and increased service predictability (Schumpeter, 1934; Christensen, 1997). Furthermore, organizational changes, based on greater structural flexibility and human resource development, proved crucial for adapting to market dynamics and differentiating itself from the competition (Drucker, 2002). It is concluded that the integrated management of technological and organizational innovation, when guided by a clear strategy aligned with corporate objectives, is a decisive element in strengthening the competitive position of transportation companies in the Angolan and regional context. These results suggest that continuous innovation policies should be prioritized as pillars of business development and sustainability (Barbosa et al., 2020).