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A Case Study-OnlineNet’s Pricing Strategy and Customer Loyalty

Author

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  • Dr. Shyam Shukla

    (NSB Academy Bangalore)

  • Naresh Reddy

    (NSB Academy Bangalore)

Abstract

His case study explores how an e-commerce platform, OnlineNet, successfully improved customer satisfaction and loyalty by overhauling its pricing strategy. Faced with high churn rates due to a rigid, one-size-fits-all pricing model, the company implemented a two-part solution: a localized pricing strategy based on geographic market segmentation and a shift to a more flexible "per-item" pricing model for its premium products. The results were a 3% increase in total revenue and a 30-60% improvement in product performance, demonstrating that a value-aligned and flexible pricing approach is critical for fostering customer trust and long-term business success.

Suggested Citation

  • Dr. Shyam Shukla & Naresh Reddy, 2025. "A Case Study-OnlineNet’s Pricing Strategy and Customer Loyalty," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 5096-5105, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:5096-5105
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