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The Relationship Between Tourism Development and Business Growth in Local Tourism Industry

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  • Cecille D. Polon

    (Business Administration Department Bukidnon State University, Kadingilan Satellite Campus)

  • Elgen B. Lonzaga

    (Business Administration Department Bukidnon State University, Kadingilan Satellite Campus)

  • Jessa Mae S. Argoncillo

    (Business Administration Department Bukidnon State University, Kadingilan Satellite Campus)

  • Annacel M. Blasé

    (Business Administration Department Bukidnon State University, Kadingilan Satellite Campus)

  • Lara Mechaella C. Corroz

    (Business Administration Department Bukidnon State University, Kadingilan Satellite Campus)

Abstract

This study investigates the relationship between tourism development and business growth within the local tourism industry in selected municipalities of Bukidnon, Philippines. Using a quantitative descriptive approach, data was collected from 100 respondents comprising tourism business owners and employees across Kadingilan, Kibawe, Dangcagan, Don Carlos, and Damulog. Key tourism development variables examined include marketing and promotion, infrastructure development, and policy and regulatory frameworks; business growth indicators include revenue, employment opportunities, and local business expansion. Results show most tourism businesses are relatively new and small-scale. Tourism development was perceived as highly effective across all dimensions and exhibited a strong and statistically significant positive correlation with business growth. The findings suggest that targeted improvements in infrastructure, marketing, and policy support can enhance local economic development through tourism. Recommendations focus on coordinated local government initiatives for marketing, infrastructure upgrades, business support, and community involvement to sustain tourism growth and local business development.

Suggested Citation

  • Cecille D. Polon & Elgen B. Lonzaga & Jessa Mae S. Argoncillo & Annacel M. Blasé & Lara Mechaella C. Corroz, 2025. "The Relationship Between Tourism Development and Business Growth in Local Tourism Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 5085-5095, September.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-9:p:5085-5095
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