Research on the Factors Influencing Consumers’ Spending on Street Food in Hanoi

Street food is increasingly becoming an important part of urban consumers’ spending in Hanoi, not only meeting the demand for convenient meals but also reflecting cultural and social values. This study aims to identify the factors influencing spending on street food in the context of urbanization and changing consumer lifestyles. Data were collected through a quantitative survey with 306 valid responses and analyzed using Cronbach’s Alpha, EFA, Pearson correlation, and OLS regression. The findings reveal four main factors that positively influence spending: income, price, food quality, and food safety. Among these, food quality and price exert the strongest impacts on spending decisions. These results not only reinforce consumer behaviour theory but also provide empirical evidence for the street food sector in Vietnam. Based on this, the study proposes several solutions to improve food quality, ensure safety, and maintain reasonable prices to promote sustainable consumer spending.