Framing the Entrepreneurial Struggles of the Visually Impaired in Malaysia: A Conceptual Perspective

Entrepreneurship is a significant instrument for visually impaired entrepreneurs seeking financial independence, social inclusion, and economic self-sufficiency. However, visually impaired entrepreneurs in Malaysia confront various challenges. This study framing the entrepreneurial struggle of the visually impaired in Malaysia. The study seeks at their lived experiences using a qualitative phenomenological case study technique, emphasizing how individuals deal the business environment, get beyond challenges, and maintain their businesses. Visually impaired entrepreneurs face challenges such as limited finance, technology and commercial skill shortages, psychological pressures, and accessibility barriers. This study uses Social Identity Theory to investigate how visually impaired entrepreneurs faced the challenges throughout their entrepreneurial journey. This study will targeted policies and inclusive business models in creating more possibilities for visually impaired entrepreneurs to succeed in Malaysia's economic environment.