IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-8p497-501.html
   My bibliography  Save this article

Framework of Cultural Theories: A Theoretical Approach to Understanding Media and Society in Contemporary Times

Author

Listed:
  • Dr. Jayanta Vishnu Das

    (Assistant Professor, Department of Cultural Studies, Tezpur University, Tezpur, (Assam), India)

Abstract

Mass Media has over the years undergone transformation in ways by which it affects societies. Technology and society relationship has been a hallmark of these debate surrounding media. Theories of society and class domination initially provided for the framework of this understanding. While later many social theorists study the effects of media content on viewers. As messages and technologies changed, we find qualitative difference in the way in which audiences react. Thus, media studies today comprise of theories from diverse fields such as sociology, cultural studies, anthropology etc. to understand this relationship better. This paper picks up quite a few theorists such as Marx (1996), Marshall McLuhan (1966), Harold Innis (1951), Adorno (1944) etc. to analyze ways in which media today can be defined and brought under a theoretical framework.

Suggested Citation

  • Dr. Jayanta Vishnu Das, 2025. "Framework of Cultural Theories: A Theoretical Approach to Understanding Media and Society in Contemporary Times," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 497-501, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:497-501
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-8/497-501.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/framework-of-cultural-theories-a-theoretical-approach-to-understanding-media-and-society-in-contemporary-times/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:497-501. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.