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Kenyan Social Media Usage: An Analysis of Privacy, Security, and Liability among Users

Author

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  • Dr. Omondi James Okeda

    (Uzima University. Department of Information Technology)

  • Roseline Atieno Aduda

    (Uzima University. Department of Information Technology)

Abstract

This exploratory study investigates the knowledge levels of Kenyan social media users concerning online privacy, security exposures, and legal liabilities. With the pervasive adoption of social media platforms in Kenya, understanding users’ comprehension of digital risks is critical for enhancing online safety and promoting responsible digital citizenship. Employing a quantitative, survey-based methodology, data was collected from a diverse sample of Kenyan social media users across various demographic strata, including age, education, gender, occupation, and residence. The research utilized structured questionnaires to assess participants’ awareness of privacy settings, common cybersecurity threats like phishing and data breaches, and the legal ramifications of online activities, such as defamation or intellectual property infringement.

Suggested Citation

  • Dr. Omondi James Okeda & Roseline Atieno Aduda, 2025. "Kenyan Social Media Usage: An Analysis of Privacy, Security, and Liability among Users," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 2398-2456, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:2398-2456
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