Legal Protection of Trademarks In International Trade

Research​ this aim for analyze protection law to brand trade foreign in context trading international in Indonesia. Using approach qualitative with method studies documents and analysis juridical normative, research This highlight effectiveness principle first to file as arranged in Law No. 20 of 2016 concerning Trademarks and Indications Geographical. Research results show that although system This give certainty law in a way administrative, still there is weakness in aspect protection preventive to brand foreigners who have not registered in Indonesia. Lack of coordination between institution such as DJKI, Directorate General of Customs and Excise, and Directorate General Protection Consumer make things worse situation, so that owner brand foreign prone to experience dispute. This study also found that provision existing laws​ Not yet fully capable protect brand famous from registration patterned good faith No both parties​ local. Therefore that, system reform is needed protection brands that include integration between institutions, strengthening inspection substantive, and implementation principle protection to brand famous. Findings This expected can give contribution to development policy law riches more intellectual​ fair and responsive to challenge globalization trade.