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Enhancing Design Decision-Making in the Artificial Intelligence (AI) Era: A Communication-Centric Framework

Author

Listed:
  • Izzuddinazwan Misri

    (Faculty of Creative Industries, City University Malaysia)

  • Nur Farazilla Mohd Arsad

    (Faculty of Creative Industries, City University Malaysia)

  • Khairun Nisa Mustaffa Halabi

    (Faculty of Creative Industries, City University Malaysia)

Abstract

This study explores the evolving role of Artificial Intelligence (AI) in design decision-making, with a particular emphasis on its impact on human cognitive faculties, including creativity, critical thinking, and intuition. As AI- driven systems increasingly redefine traditional decision-making paradigms through data-driven automation, this research examines the interplay between AI and human sense-making within innovative design processes. Adopting a communication-centric framework, the study underscores the significance of effective collaboration between AI technologies and human designers in enhancing problem-solving capabilities across organizational and creative contexts. While AI enhances efficiency, pattern recognition, and technical rationality, human intuition remains essential for ensuring ethical, contextually aware, and creatively robust design solutions.

Suggested Citation

  • Izzuddinazwan Misri & Nur Farazilla Mohd Arsad & Khairun Nisa Mustaffa Halabi, 2025. "Enhancing Design Decision-Making in the Artificial Intelligence (AI) Era: A Communication-Centric Framework," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 1552-1568, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:1552-1568
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