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Designing Impact-Driven Campaigns and Events from Concept to Execution. A Review on Malaysian and Indonesian Perspective

Author

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  • Vimala Govindaraju

    (Faculty of Education, Language and Communication, University Malaysia Sarawak, Malaysia)

  • Khadijah Binti Mohamad Tuah

    (Faculty of Education, Language and Communication, University Malaysia Sarawak, Malaysia)

  • Dila Novita

    (Faculty of Social and Political Sciences, Universitas Islam 45 Bekasi, Indonesia)

Abstract

It takes a sophisticated grasp of the media, social, and cultural landscapes, especially in Southeast Asia, to create campaigns and events that have an impact. This essay examines, from the viewpoints of Malaysia and Indonesia, the process of conceiving, organizing, and carrying out campaigns and events having quantifiable social impact. The study explores how local values, religious sensibilities, and youth engagement tactics influence creative communication through case studies and practitioner interviews. It emphasizes how crucial community-based outreach, digital media integration, and cross-sector cooperation are to creating long-lasting impact. Through an analysis of successful campaigns in fields like environmental awareness, public health, and civic engagement, the study provides a framework for creating campaigns that are both socially and culturally beneficial. The results highlight the necessity of context-sensitive techniques in campaign and event design and add to the larger conversation on strategic communication in heterogeneous cultures.

Suggested Citation

  • Vimala Govindaraju & Khadijah Binti Mohamad Tuah & Dila Novita, 2025. "Designing Impact-Driven Campaigns and Events from Concept to Execution. A Review on Malaysian and Indonesian Perspective," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 5468-5482, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:5468-5482
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