The Role of Digital Da’wah in Facilitating the Adoption of the Islamic Lifestyle among Muallaf

This paper aims to examine the need for a digital da’wah application that promotes an Islamic lifestyle among muallaf (converts to Islam) in Malaysia. Despite the growing utilisation of digital media in Islamic propagation, issues such as sukhriyyah (mockery or ridicule) directed at da’wah content remain prevalent, particularly among individuals with limited religious exposure. Consequently, the credibility of digital da’wah content and the authority of digital preachers are frequently questioned and challenged by the muallaf community. This study explores the necessity of digital da’wah platforms in facilitating the adoption of an Islamic lifestyle among muallaf. Employing a qualitative approach through a case study design, the research involves content analysis of scholarly sources, including journal articles, academic books, and seminar proceedings. The findings indicate that digital da’wah holds significant potential as an alternative platform for the dissemination of Islamic teachings, particularly in reaching and supporting the muallaf community in Malaysia.