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Service Quality Dimensions and their Impact on Visitor Satisfaction in Adventure-Based Theme Parks

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  • Nadia Nur Zulaiqa Mohammad Hazrin

    (Sunway Resort Hotel, Petaling Jaya, Selangor)

  • Raja Yasmin Syahila Raja Zahudeen

    (UOB Plaza 1, Kuala Lumpur)

  • Nurul Aisya Amri

    (CIT Travel, Midvalley City, Kuala Lumpur)

  • Fadhilah Zainal Abidin

    (Faculty of Hotel and Tourism Management, UiTM Cawangan Kampus Bandaraya Melaka)

Abstract

This study investigates the key service quality dimensions influencing visitor satisfaction at Skyline Luge Kuala Lumpur, Gamuda Garden. As visitor satisfaction plays a crucial role in sustaining tourism attractions, understanding the underlying service components is essential for improving visitor experiences. This research focuses on four main factors: outdoor entertainment, internal access (security), external access (accessibility), and available facilities. A total of 142 valid responses were collected through structured questionnaires using judgmental and convenience sampling. Multiple regression analysis revealed that all four factors significantly influence visitor satisfaction, with external access (β = 0.525, p

Suggested Citation

  • Nadia Nur Zulaiqa Mohammad Hazrin & Raja Yasmin Syahila Raja Zahudeen & Nurul Aisya Amri & Fadhilah Zainal Abidin, 2025. "Service Quality Dimensions and their Impact on Visitor Satisfaction in Adventure-Based Theme Parks," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 5391-5403, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:5391-5403
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