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The Role of Relational Experiences, Mindfulness and Psychological Needs in Shaping Prosocial Behaviors of Retail Salesforce at Work

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  • Norhusniyati Husin

    (Department of Marketing and Entrepreneurial Studies, Faculty of Business Management, Universiti Teknologi MARA, Puncak Alam, Selangor)

  • Najihah Abdul Rahim

    (Department of Management, Faculty of Business Management, Universiti Teknologi MARA, Alor Gajah, Melaka)

  • Khamisah Abd Manaf

    (Department of Marketing and Entrepreneurial Studies, Faculty of Business Management, Universiti Teknologi MARA, Puncak Alam, Selangor)

  • Noorita Mohammad

    (Department of Marketing and Entrepreneurial Studies, Faculty of Business Management, Universiti Teknologi MARA, Puncak Alam, Selangor)

  • Nik Rozila Nik Masdek

    (N/A)

Abstract

Human connection at work is important. These relationships are developed and maintained within the work environment for task accomplishment and other behavioral outcomes. It generates a sense of camaraderie, collaboration, and support among coworkers by going beyond simple surface-level encounters especially in sales field. The performance of an organization and the level of job satisfaction among its employees in this case are the retail salesforce can both be significantly impacted by developing good relationships. Furthermore, the interactions between employees’ mindfulness are also believed to be beneficial in exploring and shaping prosocial behaviors at work. In this study, we proposed that to develop a good employee relationship, behaviors such as sharing and caring, and mindfulness should be inculcated in the work culture. Using Self Determinants Theory as a basis, the findings of this study will help introduce the framework aimed at determining the role of relational experience and mindfulness of an employee that could enhance prosocial behaviors at work.

Suggested Citation

  • Norhusniyati Husin & Najihah Abdul Rahim & Khamisah Abd Manaf & Noorita Mohammad & Nik Rozila Nik Masdek, 2025. "The Role of Relational Experiences, Mindfulness and Psychological Needs in Shaping Prosocial Behaviors of Retail Salesforce at Work," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 4326-4333, July.
  • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:4326-4333
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