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The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth

Author

Listed:
  • Muhammad Nabihan Abu Bakar

    (Faculty of Communication and Media Studies, University Technology MARA (UiTM), Cawangan Negeri Sembilan, Kampus Rembau, Malaysia)

  • Muhammad Hakimi Tew Abdullah

    (Faculty of Communication and Media Studies, University Technology MARA (UiTM), Cawangan Negeri Sembilan, Kampus Rembau, Malaysia)

  • Amirah Hassan Asan

    (Faculty of Communication and Media Studies, University Technology MARA (UiTM), Cawangan Negeri Sembilan, Kampus Rembau, Malaysia)

  • Masliya Yahya

    (Faculty of Languages and Communication, University Pendidikan Sultan Idris (UPSI), Tanjong Malim Perak, Malaysia)

  • Nurul Sabrina Masri

    (Faculty of Communication, Media and Creative Industries, HELP University Kuala Lumpur)

  • Siti Nasarah Ismail

    (Faculty of Communication and Media Studies, University Technology MARA (UiTM), Cawangan Negeri Sembilan, Kampus Rembau, Malaysia)

Abstract

This study was motivated by the moral decadence prevalent in the current millennial era, where the flow of modernisation can impact the moral decadence of the Malaysian population, especially among the youth. The ethical problem, particularly among youths, has expanded and could jeopardise the country’s future. Despite a plethora of research on this relationship, minimal research has examined the act of social media usage as a correlate of this behaviour. Therefore, this study tested whether attitude, subjective norms, and perceived behavioural control lead to moral decadence. This factor analysis solves the challenge of determining the number of constructs required to describe a set of measured relationships. The findings of the study show that the attitude could shape towards behaviour of using social media among youth. Therefore, the instrument designed is legitimate and reliable for assessing targeted variables in the context of social media users among youth in Malaysia. This research contributed to the growing discourse on the social media’s psychological impact on how youth behave towards lowering the moral decadence among Malaysian youth.

Suggested Citation

  • Muhammad Nabihan Abu Bakar & Muhammad Hakimi Tew Abdullah & Amirah Hassan Asan & Masliya Yahya & Nurul Sabrina Masri & Siti Nasarah Ismail, 2025. "The Frequency Distribution of Attitudes, Subjective Norms, and Perceived Behavioural Control on Media Usage in Reducing Moral Decadence Among Malaysian Youth," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 3754-3762, July.
  • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:3754-3762
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    References listed on IDEAS

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    1. Ana Pérez-Escoda & Carlos Jiménez-Narros & Marta Perlado-Lamo-de-Espinosa & Luis Miguel Pedrero-Esteban, 2020. "Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals," IJERPH, MDPI, vol. 17(14), pages 1-17, July.
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