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An Investigation into the Language Learners’ Perception of the Usage of English and Bangla Coinage Words in Advertisements

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  • Salma Ainy

    (Bangladesh Open University, Bangladesh)

Abstract

The interest and concern of this paper arises from the circumstance that advertisements in Bangladesh are incorporating words which are used in a manner that were not used before. It is also a reality that advertisement writers constantly create new words and phrases to attract the eyes and ears of their target audience. Quite often, the newly created words or juxtaposition of languages or code switching express the idea more clearly and more succinctly than the traditional expressions. However, it is worth detecting whether these types of language initiate better language output and whether in any manner it promotes distorted forms that may ultimately contribute to serious deformation leading to a negative yield on the current learning scenario.

Suggested Citation

  • Salma Ainy, 2025. "An Investigation into the Language Learners’ Perception of the Usage of English and Bangla Coinage Words in Advertisements," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 1711-1721, July.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-7:p:1711-1721
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