IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-6p5654-5666.html
   My bibliography  Save this article

Integrated Marketing Management and Data Analysis in Modern Business Environments

Author

Listed:
  • Abdelwahab Dessouky

    (Istanbul Ticaret University)

Abstract

Integrated Marketing Management and Data Analysis in Modern Business Environments In the evolving landscape of digital commerce, integrating data analytics into marketing strategies is not just a competitive advantage—it is a necessity. This research investigates how businesses can optimize digital marketing performance by adopting a data-driven, integrated marketing management approach. Through a combination of qualitative and quantitative methods, the study explores key analytics techniques, predictive modeling, real-time data use, and visualization strategies to improve return on investment (ROI) and campaign effectiveness. Case studies from global e-commerce businesses provide comparative insights into the outcomes of data-informed versus intuition-based marketing strategies. The findings aim to deliver actionable frameworks for leveraging big data, machine learning, and marketing automation tools to drive consistent growth. This work bridges academic theory with practical application, offering marketers and decision-makers guidance on embedding data analysis into their workflows for scalable, sustainable success.

Suggested Citation

  • Abdelwahab Dessouky, 2025. "Integrated Marketing Management and Data Analysis in Modern Business Environments," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 5654-5666, June.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:5654-5666
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-6/5654-5666.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/integrated-marketing-management-and-data-analysis-in-modern-business-environments/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:5654-5666. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.